Building enterprise systems that bridge creative vision and technical execution.
Twenty-one years building digital marketing infrastructure — from print production automations in 2005 to enterprise attribution today. Currently leading technology, AI implementation, and digital transformation at Ai Media Group, where I architect the full marketing intelligence stack — from AiTRK up through Atrilyx and our multi-touch attribution and the Atrilyx Agent.
Architecting AIMG's marketing intelligence stack — from data layer to AI agent.
Three layers, one architecture. AiTRK is the foundational tracking pixel — patented (US 10,091,321), Google Ads–certified, privacy-first first-party data collection. Atrilyx sits on top: a multi-touch attribution engine that unifies online and offline media into a single source of truth for marketing ROI. The Atrilyx Agent sits above both — an AI-powered marketing assistant that operates on the attributed data.
Under this stack, client engagement lifted 95% against legacy attribution, and data governance posture improved 40% through GDPR / CCPA-aligned controls. The point isn't any single product — it's the operating discipline that ties patented tracking, attribution modeling, and AI agency into one coherent platform.
Performance marketing agency
Leading technology strategy, AI implementation, and platform engineering as CTIO.
Patented tracking technology
US Patent 10,091,321. The privacy-first data collection pixel that powers Atrilyx attribution and AIMG's cross-channel measurement stack.
The demo is not the control plane
OpenAI DevDay sells demos. Joel Citron, CTIO at Ai Media Group, scores agency, economics, and pinned contracts — the control plane operators keep when the keynote ends. Atrilyx, Englewood.
The model wave is not the measurement stack
Early September 2026 shipped another frontier wave: GPT-6 Astra, Claude Fable 5.1, Gemini 3.8 Flash, Muse Spark 1.3. IT buyers are exhausted. The operator problem for Joel Citron, CTIO at Ai Media Group, is still measurement integrity, contracts, and cost under agentic load, not the next model name.
The click is not the conversion. The agent is.
The IAB is writing a framework for AI advertising measurement, due November 12. If an agent reads, compares, and buys, who gets credit? Traditional signals do not survive that journey. AppsFlyer on ChatGPT ads is a trust layer on a black box. Keep an independent spine.