Building enterprise systems that bridge creative vision and technical execution.
Twenty-one years building digital marketing infrastructure — from print production automations in 2005 to enterprise attribution today. Currently leading technology, AI implementation, and digital transformation at Ai Media Group, where I architect the full marketing intelligence stack — from AiTRK up through Atrilyx and our multi-touch attribution and the Atrilyx Agent.
Architecting AIMG's marketing intelligence stack — from data layer to AI agent.
Three layers, one architecture. AiTRK is the foundational tracking pixel — patented (US 10,091,321), Google Ads–certified, privacy-first first-party data collection. Atrilyx sits on top: a multi-touch attribution engine that unifies online and offline media into a single source of truth for marketing ROI. The Atrilyx Agent sits above both — an AI-powered marketing assistant that operates on the attributed data.
Under this stack, client engagement lifted 95% against legacy attribution, and data governance posture improved 40% through GDPR / CCPA-aligned controls. The point isn't any single product — it's the operating discipline that ties patented tracking, attribution modeling, and AI agency into one coherent platform.
Performance marketing agency
Leading technology strategy, AI implementation, and platform engineering as CTIO.
Patented tracking technology
US Patent 10,091,321. The privacy-first data collection pixel that powers Atrilyx attribution and AIMG's cross-channel measurement stack.
Publicis paid $2.2 billion for the substrate. The operator question is which deterministic layer you own.
Publicis bought LiveRamp for $2.2B to feed Marcel. That's the holding-company tier publicly pricing a thesis operators have been building toward for two years.
When the model labs ship your agents, the moat moves elsewhere
Anthropic just shipped ten finance-agent templates and a managed runtime. The interesting question isn't whether you're ahead. It's what survives commoditization.
What Meta passing Google means for measurement stacks built on Google's gravity
Meta overtaking Google in ad revenue isn't a horse-race story. It's a structural argument that the measurement stack most marketers built fifteen years ago is now under-resourced for the world they're actually in.