Building enterprise systems that bridge creative vision and technical execution.
Twenty-one years building digital marketing infrastructure — from print production automations in 2005 to enterprise attribution today. Currently leading technology, AI implementation, and digital transformation at Ai Media Group, where I architect the full marketing intelligence stack — from AiTRK up through Atrilyx and our multi-touch attribution and the Atrilyx Agent.
Architecting AIMG's marketing intelligence stack — from data layer to AI agent.
Three layers, one architecture. AiTRK is the foundational tracking pixel — patented (US 10,091,321), Google Ads–certified, privacy-first first-party data collection. Atrilyx sits on top: a multi-touch attribution engine that unifies online and offline media into a single source of truth for marketing ROI. The Atrilyx Agent sits above both — an AI-powered marketing assistant that operates on the attributed data.
Under this stack, client engagement lifted 95% against legacy attribution, and data governance posture improved 40% through GDPR / CCPA-aligned controls. The point isn't any single product — it's the operating discipline that ties patented tracking, attribution modeling, and AI agency into one coherent platform.
Performance marketing agency
Leading technology strategy, AI implementation, and platform engineering as CTIO.
Patented tracking technology
US Patent 10,091,321. The privacy-first data collection pixel that powers Atrilyx attribution and AIMG's cross-channel measurement stack.
The click is not the conversion. The agent is.
The IAB is writing a framework for AI advertising measurement, due November 12. If an agent reads, compares, and buys, who gets credit? Traditional signals do not survive that journey. AppsFlyer on ChatGPT ads is a trust layer on a black box. Keep an independent spine.
Permissions are the wrong control surface.
Every agent-governance document published this month models the same risk: the agent does something it should not have been allowed to do. Then the week's actual evidence points somewhere else. The most serious incident on record is a harness whose owners had a worse picture of its reach than the company it walked into. And the failure I had to open a ticket for is an agent that held the send permission, held the send tool, and wrote me a paragraph about the email instead of sending it.
The number went up and nobody spent more.
The hardest measurement conversation is not the one where a number falls. It is the one where a number rises for a reason that has nothing to do with performance. A rollup dropped a grain, a whole geographic breakdown had been reporting a fraction of reality, and the fix makes it jump. Nothing was overspent. Nothing improved. And you have just proven to a client that your pipeline can be quietly and plausibly wrong in a direction nobody would have thought to question.